About Us

About Us

SPANX founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the SPANX revolution began! With a focus on solving wardrobe woes, the SPANX brand has grown to offer bras, underwear, leggings, active and more. SPANX has secured its place in women's hearts and in pop-culture with daily mentions everywhere from CNN to SNL.

In March of 2012, Founder Sara was named the world's youngest, self-made female billionaire by Forbes Magazine and one of TIME's 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, SPANX can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on our mission: To help women feel great about themselves and their potential.

1998
Sara's A-Ha! Moment

Sara cut the feet out of her pantyhose to look smashing in her cream-colored pants.
2000
In Production

Sara finds a mill to manufacture her "crazy idea" and SPANX footless body-shaping pantyhose are born!
2000
Sara makes a sale

Neiman Marcus places Sara's first major order!
2000
Hello Fame

Footless Body-Shaping Pantyhose is placed on "Oprah's Favorite Things" list for 2000.
2001
No more grid butt

Sara invents Control-Top Fishnets.
2002 - 2003
Mama SPANX and Power Panties

Spanx wins a new fanbase with the launch of new mama products. Power Panties is invented, the first legband-free, mid-thigh hosiery shaper.

ROLLIN', ROLLIN', ROLLIN'

SPANX introduces All the Way Full-Length Pantyhose.
2004
Famous Friends

Gwyneth Paltrow told USA Today that she wore 2 pairs of SPANX to slim down after giving birth.
2004 - 2005
Reaching Higher

Sara travels the world with Fox TV for Sir Richard Branson's "The Rebel Billionaire."

SPANX gets "Intimate"

SPANX adds Intimate Apparel with Hide & Sleek and Slim Cognito. SPANX, Inc. earns the Advertising Age "Marketing 50" honor.
2006
New to the Family

ASSETS by Sara Blakely is launched at Target.

Oprah-Approved

Oprah said "I've given up panties and only wear SPANX" on her show on May 20th, 2006.
2006
Give a Damn

Sara and Sir Richard Branson throw the "Give a Damn Party" to launch the Sara Blakely Foundation.
2007
Pay it Forward

Sara surprises Oprah with a check for $1,000,000 for the Oprah Winfrey Leadership Academy Foundation in South Africa.
2008
Bra-llelujah®!

SPANX launches Bra-llelujah®! Underwire, which quickly becomes the number one selling bra at all retailers.
2009
Shapewear gets chic

SPANX takes on new initiatives by launching Haute Contour.
2010
SPANX for Men

SPANX launches SPANX for Men compression undershirts.
2011
Get in on the action

The first ever SPANX shop opens at Bloomingdale's 59th Street in NYC!
2012
Lights, camera, covergirl!

Sara graces the cover of Forbes Magazine as the youngest self-made female billionaire.
2012
SPANX opens shop

The first ever standalone SPANX store is launched at Tysons Corner in Virginia.
2013
The giving pledge

Sara commits to giving more than half of her wealth to charitable causes.
2014
Fearless Leader

Sara makes the cover of Inc. Magazine and

SPANX launches Shaping Denim.
2014
Flotus Shout Out

"We all wear them [SPANX]... with pride" - First Lady Michelle Obama, during Sara's visit to the White House.
2015
Moving on up

SPANX headquarters moved to Buckhead Atlanta.
2016
SPANX launches its first advertisement

The SPANX Fall Leggings Ad was featured in several national magazines.
2020
20 Years of Great Rears

Spanx celebrates 20 years in business!