The Rise of Wireless Bras: Why Comfort and Support Are Redefining Lingerie
Written by Karen RobbinsGoodbye Wires. Hello, Comfort.
For decades, underwires were seen as the gold standard of bra support. But in 2025, the lingerie landscape looks very different—and more women than ever are choosing wireless bras that deliver just as much lift, shape, and support, without the discomfort.
Driven by evolving style preferences, the rise of work-from-home culture, and a growing focus on wellness, comfortable wireless bras are now leading the charge in lingerie innovation. Whether you’re dressing for a busy day or winding down at home, the best wireless bras combine barely-there feel with functional design—and SPANX® is at the forefront of this movement.
Below, we break down what makes wireless comfortable bras so popular and spotlight four SPANX styles that prove support doesn’t require a wire.
3 Reasons Why Wireless Bras Are the New Standard
- Comfort Comes First
Wireless bras are made without rigid metal underwires, which means no poking, pinching, or pressure points. Instead, they use supportive bands, strategic seaming, and smoothing fabric to lift and shape your bust.
- Supportive Design Without the Bulk
The best comfortable wireless bras use hidden construction elements to offer support, like molded cups, adjustable straps, and targeted compression. SPANX® bras are engineered for softness and structure.
- Versatile for Every Lifestyle
From Zoom calls to weekend errands, wireless bras are the ultimate multitaskers. They’re easy to wear under loungewear, everyday outfits, or even sleep sets.
What Are the Most Comfortable Wireless Bras from SPANX®?
Here are four best-selling styles designed to support you—without a single wire in sight:
Looking for lift and shape without extra volume? The Low Profile Wireless Minimizer Bra offers a sleek, sculpted look with zero wires and full support.
Why it’s a customer favorite:
- Wireless design and minimizes up to 1”
- Smooths the back and sides for a seamless silhouette
- Adjustable straps for personalized comfort
This ultra-soft wireless lift bra is perfect for low-cut tops and deep necklines. Featuring a breathable, buttery-soft band and a flexible plunge front, it offers gentle lift and all-day ease.
Why you’ll love it:
- Light molded cups provide lift and shape
- Adjustable straps with a smoothing back band
- Stretchy, second-skin fabric that moves with you
Looking for lightweight support with a natural feel? The Unlined Bralette delivers just enough coverage with a barely-there design that works under tees, tanks, and lounge sets.
Why it’s a standout:
- Wire-free and unpadded for ultimate comfort
- Wide smoothing straps and back band
- Breathable, soft fabric that supports without constriction
For a bit more coverage and support, the Lightly Lined Bralette is your perfect in-between. This style features light padding and soft stretch for wear-all-day ease.
Why it belongs in your drawer:
- Lightly lined cups for gentle shaping
- Supportive underband and wider straps
- Ultra-smooth feel with a modern silhouette
This is one of the most comfortable wireless bras to transition from day to night.
Shop Wireless, Feel Weightless
Wireless bras aren’t just a trend—they’re a lingerie revolution. Whether you’re curvy, petite, full-busted, or somewhere in between, SPANX® offers wireless comfortable bras that support your lifestyle, without sacrificing softness or style. Ready to upgrade your top drawer?